What ryan van horne has done.

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Demonstrated expertise in sales, marketing, and leadership roles spanning over 20 years.

Exceptional team player skilled at fostering enduring relationships.

Proficient in data mining, analysis, and customer profiling to identify sales and market development opportunities. 

Certified in Google Ads, Google Analytics, HubSpot, MS Office, Web Development/WordPress, CRM (Salesforce/Dynamics), ERP software and Social Media Networks

Designed over three dozen real estate agent and brokerage websites for realtors and brokerages across Ontario since 2023. 

Provide digital marketing, web design, digital advertising, social media and lead capture support to home renovation, landscaping, fitness instructors, mortgage brokers and so many more amazing business across Ontario.

 Boosted lead volume for reps by 139% YoY, exceeding company targets and empowering sales team success.

Elevated review response rate from 23% to 66% YoY, improving brand reputation and customer engagement.

Achieved a 4.6% conversion rate (75% above industry standard), demonstrating exceptional marketing performance.

Revitalized social media presence, including the strategic launch on TikTok, resulting in a 15% follower increase within 3 months. 

Provide comprehensive marketing support to 350+ agents and brokers in South Western Ontario, encompassing website development, content management, lead acquisition, and brand reputation.

Manage and lead an internal marketing team to facilitate recruitment of new and experienced agents.

Conduct weekly training sessions for agents, equipping them with knowledge of available marketing resources and tools, while offering in-person support.

Design and develop physical and digital assets to ensure alignment with the C21 brand.

Orchestrated record-breaking events for dealerships, surpassing attendance, vehicle sales, and merchandise sales targets.

Implemented customer experience (CX) automation through email, optimizing customer lifetime value by offering personalized maintenance and warranty offers.

Revamped two websites from scratch to establish consistent brand messaging across both dealerships.

Developed and executed SEM campaigns, email campaigns, and social media campaigns, driving a remarkable 160% increase in lead volume year over year.

 Led and coached a team of seven, driving continuous enhancement of technologies, marketing efforts, and new product offerings.

Served as the primary liaison for partnership and association relationships, accelerating new business opportunities for HRdownloads.

Implemented CX automation and related workflows, boosting customer lifetime value through engaging technologies and regular updates.

Spearheaded research and development of two new modules in the HRIS suite, expanding offerings for clients.

Optimized CRM infrastructure and business processes, resulting in improved customer experience, intuitive reporting, and better utilization of client and platform data.

Conducted market and competitive analysis to assess profitability and viability of existing and new products.

Provided sales team support through SEM campaigns, email campaigns, and competitive insights, achieving an ROI of 140% above goal in 2021.

Recipient of the MVP Leadership Annual Award for two consecutive years (2020, 2021).

 Redefined brand architecture and messaging strategy, differentiating the company from industry misconceptions.

Aligned all communications with the revised brand messaging, including traders' messaging, recruiting efforts, and internal communications.

Launched account-based marketing tactics, delivering personalized experiences for industrial and retail customers.

Created collateral and tools consistent with brand messaging, supporting growth opportunities and brand recognition.

Administered, developed, and deployed Salesforce CRM suite for a team of 40+ engaged employees in sales and operations.

 Oversaw day-to-day operations, including sales, customer service, marketing, purchasing, accounting, and information technology.

Achieved revenue and product volume exceeding expectations within the first year.

Established a global supply chain for packaging products complementing the Fromm brand.

Managed multiple third-party warehousing agreements across Canada.

Developed and managed the website frommpackaging.ca, driving over 1,000 monthly visitors within six months through organic and paid SEO strategies.

 Enhanced awareness of the Manufacturing Divisions of Samuel, Son & Co., Ltd through website redesign, literature development, trade shows, and product innovation.

Played a key role in the complete brand refresh for Samuel and its subsidiaries, positioning the company as a leader beyond traditional service centers.

Managed communication and email development across divisions, including internal updates, target market communications, and press releases.

Designed and developed print and online brochures and advertisements.

Leveraged social media platforms (LinkedIn, YouTube) to expand Samuel's presence and improve engagement with employees, customers, and vendors, achieving the most followed metal service center in North America on LinkedIn organically.

Established and developed an Inside Sales team across Canada for the Packaging Division, resulting in significant growth from small accounts to $2.3 million in sales.